Established the social media presence for 4 restaurant clients with over 14,000 collective followers, maintaining a cohesive brand image across Facebook, Instagram, and Twitter

Increased total impressions by 22% and engagement rate by 10% (month over month).

Responsible for selecting photos, designing graphics, and writing all copy for daily posts across platforms

Developed and executed social media strategies that drove brand awareness, increased online engagement, and generated leads for all four restaurants

Reached out to and collaborated with influencers to create engaging Instagram Reels, TikToks, and photo content highlighting the restaurants’ menu items and special events

Managed influencer relationships, including contract negotiations, communication, and coordination of content creation

Conducted research to identify potential influencers who align with the restaurant's brand values and target audience

Extensive experience in utilizing HubSpot as an email marketing automation platform (along with CRM) to set up and manage automated workflows, resulting in improved efficiency and increased customer engagement.

Demonstrated ability to segment email lists based on demographics and user behavior to personalize content and optimize campaign effectiveness.

Created compelling email copy that aligns with brand guidelines and effectively retargets customers.

Designed visually appealing emails, ensuring consistency with brand identity and maintaining a professional aesthetic.

Built and documented processes in collaboration with the Operations Manager in Trainual and Notion

Provided targeted training and resources to to other team members, elevating team skill set and delegating tasks